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Should Everyone In Business Have A Website?

In my opinion anyone or any business that needs some name recognition in any manner should have a website.

The Internet is taking over from the numerous yellow page directories that exist throughout North America and around the world.  It has reached a point where the yellow pages are now using the Internet to deliver advertising for their subscribers.  The Internet is the way millions of people shop for products and services each and every day.  We look for restaurants, electronics, cars, and handyman services from the comfort of our homes without having salespeople attempt to pressure us into buying.  We can compare offerings and specifications, without someone looking over our shoulder and even more importantly the Internet gives us access to every companies products, and services, we are not limited to what is available in any one outlet and we can do it at two o’clock in the morning!

Some individuals will spend hours of time searching the Internet looking for work - jobs, contracts, fairs, gigs, and festivals. 

Your ability to read this article, at your convenience, hot off the press so to say is because of the Internet.  I didn’t have to have it accepted for publication in a magazine, wait six months for the publication to go to print and then have them mail it to you or have you buy it at the local grocery store and hope that you opened the magazine to the right page and actually read the article.

You came to this article because you were looking for information.  People who need your services and/or products also use the Internet to find and satisfy there needs and requirements.  If you are not present, explaining what you have to offer, they will choose from those who have taken the time to create a unique Internet identity.

The cost of having a website is decreasing monthly (Top Rated Web Hosting - $3.95/mo).  You can even obtain free space and templates that are ultra convenient to “fill in the blanks”, if you don’t mind some advertising along side your message.  If you are looking for something that is a little more personal or dynamic, most website hosting companies provide free software which provides any layman with the tools to create a website with pictures, graphics, and text to tell their story to their town, city, country or the world.

 

Most businesses spend countless hours trying to find opportunities to chase.  What business doesn’t want opportunities presented to them?  I don’t know of any!

If you have a vending cart, a food concession trailer, you are a musical group or you’re a stand-up comedian, you will never know if someone in your area is looking for the services that you provide unless you can be found - conveniently.

Are you someone that believes that the Internet is only for the fortune 1000 corporations?  Are you guilty of saying that it won’t work, without even trying? 

A few hours of your time could mean being invited to a gig, fair, corporate outing, wedding, or a sweet sixteen that you were not even aware was in the offing.  So what’s holding you back?

 

 

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