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It is difficult to quantify franchise failures because in many
instances to avoid having a franchise file for chapter 11 or
bankruptcy, a franchisor will buy the business back or assume its
operations. In fact, most franchise agreements allow a
franchisor to buy back or assume operational control of a
floundering franchise. In some cases the franchisee will loose
their entire investment.
Some studies
indicate that the percentage of failure in the franchise industry
may be no different than situations where an individual has started
their own business. Even the large franchisors such as McDonalds
have bought back or assumed control of floundering franchise
operations.
It may also
be worth noting that many franchisors have gone bankrupt taking
their franchisees with them. Whether or not a franchisors failure
will affect the franchisees ability to survive is relative to the
day-to-day involvement that the franchisor has in the franchisees
business, the more involvement the more likely a franchisor’s demise
will spell doom to the franchisee. If the franchisee buys all of
the necessary raw materials to operate their business, be it food,
cleaning supplies, and/or specifically manufactured product the
franchisee must find alternative suppliers in the event that the
franchisor fails.
In some cases this is doable in others it is
almost impossible. As an example, you have a franchise to sell
window treatments, blinds, and curtains. As the franchisee, your
company does the selling and the franchisor has a factory where the
products are produced. If the franchisor was to fail, you are left
without a supplier for your sales and replacing a manufacture such
as this would, if even possible, take a lot of time. What happens
to your business in the interim?
The fact that
in most countries, franchisors have to register and must follow
specific guidelines and disclosures pertaining to their franchises
does not meant that the governing bodies have done any due diligence
on the actual survivability of a franchise or franchisor.
As with buying any business the primary key is in
performing due diligence on all aspects. This includes considering
whether or not you should create your own business or acquire a
franchise.
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