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A:
Setting up distribution so that it does not come back to haunt you
in years to come requires that you think out where you want to be in
the future. One of the first things you should consider is whether
it is advantageous for you to set up the production of this new
product under a new manufacturing company. There are tax advantages
provided to manufacturers and you should discuss the positives and
negatives with your accountant.
On the matter of distribution you
must create a distributor agreement that provides information
pertaining to territories (if applicable), inventory, initial
orders, ongoing order requirements, pricing and how much advance
notice you will give on price increases, warranty claims (requires a
great deal of thought on compensating the distributor), co-operative
advertising, termination, confidentiality, legal jurisdiction, term
of the agreement, renewal, and numerous other items.
You probably have distribution agreements with manufacturers that
you currently deal with. Use them as templates to create your own.
Then run the finished document past your legal council to ensure
that you have covered any local laws. You have an advantage in that
you will be selling to individuals you can relate to - other HVAC
dealers. You know what motivates you. You know the things that
other manufactures do that turn you off their products. Remember
this when putting your agreement together.
Try to keep the distributor agreement as simple as you can and use
as much layman language as you can. The more complex you make the
document the harder it will be to get a potential distributor to
sign it and, at the end of the day, what you want is increased sales
- not an award for the most intricate distributor agreement ever
produced. |