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One of the most
difficult items for the new food concession or
vending cart operator is finding locations to place their
vehicle or cart.
This is where
aggressive marketing can make the difference. One area
that is often overlooked are retailers who are having special
events. Car dealerships are noted for having special day
or weekend events and one thing that they always consider is
supplying food!
I have been
contacted on numerous occasions by car and motorcycle
dealerships wanting a list of available food vendors in a
specific city, town or county.
It is important
for food concessionaires and vending cart operators to make
themselves known in their food service area.
There are
numerous ways to accomplish this:
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Visit the
car and motorcycle dealerships. Make sure you have a
flyer or business card to leave behind.
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Contact the
local radio stations. Many radio stations will provide
a D.J. for special events and actually host the show from
the event. They will be aware of those events weeks in
advance and may be willing to pass leads on to you or
possibly create a package which includes a D.J. and food.
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Send flyers
out in the mail to local businesses.
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Another area
to consider are strip plazas. Many have merchant
groups who are looking for promotions and other methods to
draw customers to their stores. Talk to one of the
local merchants and find out if they have a merchant group
and how you might provide them with a presentation.
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Local
charitable events such as walk-a-thons and bicycling events
draw large crowds. Offer the organizers a piece of the
gross proceeds towards their charity, if you can set-up at
the finish line!
The important
aspect is to make sure you are known!!
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