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Dysfunctional management can occur from many situations. One common
situation is giving senior management split responsibilities that
are both corporate (national) and local in nature.
As an example, I recently worked with a company that had a head
office and five branch offices. A corporate level Vice President who
had a corporate responsibility as well as a branch management
responsibility managed each branch office. As well, there were
department managers who had split responsibilities.
The primary advantage of this type of management structure is that
it provides senior management at branch offices, supposedly with the
ability to respond to local issues and hence provide better overall
service to customers. In the long run, the disadvantages created by
a dysfunctional management definitely out weigh any gains from local
responsibility.
In this case, each branch had its own sales and operations staff.
Marketing, and accounting were head office functions. Looking at the
sales and marketing structure, there was a VP Sales and Marketing
who was also a General Manager of a branch office. The sales people
at the branch office where he operated from reported directly to
him.
The sales staff at all the other offices reported to the GM of
that branch. Of course, the GM who was also a VP reported directly
to the President, hence the VP of Sales and Marketing really had no
authority or control over the national sales force. To make matters
worse, the company had two basic product groups, one had an
independent GM. As the sales staff that was responsible for selling
the products reported to their respective VP, the division GM had no
control over the sales force.
To make matters even more complex that
divisional GM was also the marketing manager for the company and
worked out of head office, reporting to the VP Sales & Marketing who
worked out of a branch office.
The VP Sales & Marketing was a free reign style manager, who
believed that the sales people would come to him if they needed
assistance. On the other hand the sales people who worked out of the
head office reported to a VP that was a micro manager and had more
forms to fill out than most government departments.
With no management consistency, the result was a sales force that
lacked direction and support, a senior management that, in many
cases were out of their management depth and a lack luster sales
performance. Of course, the sales people received the blame for
their failure to meet sales quotas.
The same situation applied in operations, human resources, and MIS,
where there was a VP of the appropriate discipline based at a branch
that also operated as that branches GM.
Under this type of structure, it is very easy to pass the proverbial
buck, as everyone is responsible for success and yet no one is
responsible for failure!
Creative management structures may look impressive on an
organizational chart, but they are usually not functional. There are
times when thinking outside of the box, is not the best road to
success.
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